42 Top Marketing Automation Tools to Grow in 2025
In 2025, marketing automation tools have become essential for businesses looking to scale operations, personalize marketing, and drive conversions efficiently. From email automation and CRM integration to social media automation and advertising automation, these tools help businesses save time, increase revenue, and improve customer experience.
In this detailed guide, we cover 42 of the best marketing automation tools that can help startups, small businesses, and large enterprises thrive in 2025.
If you want to explore more ways to grow, check out:
Why Marketing Automation Tools Are Crucial in 2025
Businesses today rely on marketing automation tools to handle repetitive tasks, improve customer targeting, and generate measurable results. From email automation tools to sales automation software, the right solution can:
Increase efficiency
Improve customer engagement
Boost conversions
Reduce manual work
To dive deeper into related strategies, read How Facebook Advertising Can Transform Your Business Growth.
42 Top Marketing Automation Tools
One of the most popular marketing automation platforms, HubSpot offers a complete suite for CRM automation, email marketing, social media, and more. It is ideal for growing businesses that want an all-in-one marketing automation tool.
This powerful salesforce marketing automation platform helps with email campaigns, lead scoring, and customer journey mapping. It integrates seamlessly with CRM and marketing automation systems.
Known for drip marketing, email automation, and sales automation tools, ActiveCampaign is great for creating personalized customer experiences.
Marketo offers marketing automation software for lead management, email marketing, and account-based marketing, making it perfect for B2B marketing.
Mailchimp started as an email marketing tool but has evolved into a full marketing platform with automation features, including automated email marketing and customer segmentation.
Keap combines CRM automation, email marketing, and sales automation software in one. It is highly recommended for small businesses looking for affordable marketing automation tools.
Pardot offers advanced salesforce automation tools for B2B marketers. It supports email automation, lead scoring, and campaign management tools.
Sendinblue is a cost-effective email marketing software with built-in CRM marketing tools, SMS marketing, and automation software capabilities.
GetResponse is an easy-to-use email marketing platform that offers webinar marketing, sales automation, and marketing automation programs.
Drip is perfect for ecommerce automation. It offers email automation tools, workflow automation software, and personalized email marketing strategy options.
Zoho provides affordable marketing automation software that includes email marketing, social media management, and campaign management.
Autopilot stands out for its visual automation builder that lets you design drip email campaigns and customer journey automation easily.
Oracle Eloqua is a robust marketing automation tool offering campaign management, lead nurturing, and account engagement for enterprises.
SharpSpring offers CRM and marketing automation integration, email marketing, and lead generation tools in a single platform.
An easy-to-use email marketing service, Constant Contact also offers social media automation tools and automated sales software.
Ontraport combines CRM, email automation, and business process automation tools to help small businesses streamline their operations.
Wishpond focuses on lead generation software, email campaigns, and landing page automation, ideal for small businesses.
This CRM automation tool helps with lead generation, sales automation, and marketing automation services for various industries.
SendGrid is a reliable email marketing tool known for its email blast software, transactional email automation, and scalability.
ConvertKit is popular among creators, offering simple email marketing tools, drip email campaigns, and automation programs.
Campaign Monitor provides robust email marketing software and workflow automation tools with a drag-and-drop editor.
Omnisend is tailored for ecommerce automation with email marketing, SMS campaigns, and push notifications.
Maropost provids marketing platforms for email campaigns, SMS automation, and CRM marketing tools.
The HubSpot marketing automation package integrates deeply with its CRM, enabling seamless automation in digital marketing.
This platform provides email campaign tools, automation benefits, and AI marketing tools to enhance campaigns.
Moosend offers affordable email marketing software with drip marketing campaign and AI in marketing automation.
Act-On is ideal for mid-sized businesses needing marketing automation tools, CRM integrations, and campaign tools.
AWeber is known for email marketing with automatic email sender and drip mail functionalities.
Mailerlite is user-friendly and offers email marketing applications, email tools, and auto email marketing.
Salesfusion offers sales and marketing automation, including CRM campaign management and automated sales software.
While mainly for social media, Hootsuite integrates with marketing automation tools to manage posts and measure performance.
Buffer helps businesses automate their social media scheduling and integrates with other digital marketing software.
A powerful tool for LinkedIn automation, lead generation, and targeted campaigns on the platform.
Sprout Social is great for social media automation tools, reporting, and campaign tracking.
Zapier enables workflow automation software that connects your marketing automation tools to various apps.
IFTTT provides simple automation for marketing, social media, and CRM integrations.
Built for Microsoft Dynamics, ClickDimensions offers email marketing, CRM marketing automation, and web intelligence.
Klaviyo focuses on email marketing for ecommerce, with automation programs and AI marketing tools.
VBOUT combines email marketing, CRM automation, and social media automation into one dashboard.
Agile CRM provides CRM marketing tools, email campaigns, and sales automation solutions in one platform.
Freshmarketer integrates marketing automation, email marketing, and customer journey mapping tools.
A leader in advertising automation and performance marketing tools, Marin optimizes paid media efforts.
Final Thoughts
Choosing the right marketing automation tools in 2025 is crucial for businesses aiming to stay competitive. Whether you need email automation, CRM integration, or social media automation tools, these platforms can help drive growth.
To explore how marketing automation tools can work for your business, contact GoDigiKit or WhatsApp us for expert advice.
Also, check out these related resources:
If you’re looking for the best digital marketing agency, GoDigiKit is here to help.